Hey! I'm Kaique Paes
Product Design Lead based in Berlin, blending 12+ years of experience in UX, strategy, and team leadership to shape meaningful digital experiences.
Design Leadership • Design Management • Product Strategy • UX Research • Service Design • Strategic Design • Design Thinking • Mentoring • Business Strategy • Content Strategy • Discovery Process • Team Facilitation • User Journeys • Key Performance Indicators (KPIs) • Design Systems
Feature work
selection of recent projects
From foundation to success: creation, organisation, monitoring and success of the Design Ops team
A story about my experience working in the creation, structuring, and development of a multidisciplinary Design Ops team with a broad scope of action.
Designing a new platform for lead qualification and health insurance sales
Application of Design processes to understand the business problem, the existing journey of lead qualification and health insurance negotiation, and the materialization of all this learning into a new sales platform for the company.
Redesign a corporate education application to increase engagement
Redefining a digital product based on learnings about user needs and applications of psychology best practices for Andragogy and engagement
Aligning Design and Business to build a new phygital sales operation for financial products
How I conducted a Big Data analysis, with support from the Business team, to create a new operation for our product with a yield of more than R$800,000 per year.
Skills Areas of expertise
Design Leadership
Design Leadership, Design Management, Mentoring, Stakeholder Management, Intercultural Leadership, Strategic Planning, Cross-Functional Team Leadership, Project Management, Project Planning, Facilitation, Diversity & Inclusion, Community Management, Event Management, Brand Ambassadorship.
Product Design
Product Design, UX Research, User Journeys, User Flow, Experience Design, Wireframing, Prototyping, Information Architecture (IA), Content Strategy, Design Principles, Design Research, Discovery Process, Blueprint, Service Design, UX Writer, Usability Testing.
Strategic Design
Design Strategy, Strategic Design, Product Strategy, Business Strategy, Design Thinking, Storytelling, Benchmarking, Metrics, Key Performance Indicators, Business Requirements, User Requirements, Growth Hacking, Business Model Canvas.
Business
Business Strategy, Strategic Planning, Data-Driven Design, Stakeholder Management, Growth Hacking, Business Requirements, Business Culture, Agile / Lean UX, Key Performance Indicators (KPIs), Product Analytics, Customer Insights, Competitive Analysis, Business Model Canvas, AI in Product Design / UX, Event Management, Brand Ambassadorship.
Research
UX Research, User Interviews, Qualitative Research, Quantitative Research, Data Analysis, Design Research, Discovery Process, Usability Testing, Benchmarking, A/B Testing, Behavioural Analytics, User Journeys, CSD Matrix, Blueprint, Research.
Awards and achievements
Brasil Design Awards 2018
Best Digital Interface & Eletronic Publication
Co-Founder
1st Brazilian Community of LGBTQIA+ Designers in Technology
Idealiser
Co-creator and idealiser of the first edition of the Brazil's largest Digital Products event
Let's work together?
Let’s build, learn, and create something meaningful together
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As a little thank-you for your patience, here’s a cute dog gif
As a little thank-you for your patience, here’s a cute dog gif